From “businesses in this market” to “who I contact next”

A worked example: a web consultancy looking at accountancy firms in Leeds.

  1. Tell ProspectingPro what you sell

    Create a selling context for the product or service you want to offer. It gives every score and recommendation a point of reference. Make one per service if you want to compare fit later.

    Selling context: website strategy and redesign for established professional services firms.

  2. Run a focused search, or scan one business

    Choose Google Maps for location-led discovery or organic search for broader results. Enter the business type and place, or paste a specific website into Site Scan.

    Search: accountancy firms, Leeds, Google Maps.

  3. Check the evidence

    Review website status, the Companies House result and the latest available filed accounts. ProspectingPro gathers the checks. You stay responsible for verifying anything important.

    Website reachable. Active on register. Latest filing linked.

  4. Read the fit and the reason

    Look at online, website and product-fit scores separately, then read the match summary to understand the reasoning instead of treating a number as a verdict.

    Online 78. Website 62. Product fit 88.

  5. Prepare your approach

    Review the pitch angle and action plan, check the source information, adjust the wording and choose a contact channel. ProspectingPro helps you arrive prepared and never sends an unreviewed message for you.

    Angle: connect the firm’s advisory expertise with how hard those services are to find on its site.

  6. Save it and set the next action

    Add the business to your pipeline, record its stage and set the follow-up date. Keep the record current as the conversation develops.

    Stage: Researched. Next action: personalise LinkedIn introduction.

Run the workflow on your own market and offer

Bring a real market and a real offer. See what the file on each business looks like before you decide who to call.

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